Online consumption is increasingly part of Brazilians’ routine. In some segments, this habit is established with more agility, as pointed out by Visa.
According to the company, when comparing the first six months of 2021 with the same period in 2022, online consumption has grown significantly. The number of transactions using the Visa credential in online environments grew 20%, according to data from Visa Consulting & Analytics (VCA).
As highlighted by the company, the construction materials sector was one of the most prominent. The data shows that the segment doubled its participation in transactions using online payments in the analyzed period.
Transactions with office materials and equipment also showed an upward curve. In the same period, the sector registered a 40% increase in the number of online transactions, driven by the growth of the home office.
Payments
In addition, Visa pointed out that the housewares sector also stood out and increased its number of transactions in online payments by 47%. Meanwhile, the number of Visa transactions related to toys accumulated a 12% rise compared to last year.
“The survey shows that consumers have used online payment, whether with cryptocurrencies or Fiat, as an alternative to the moment of social isolation. And although the physical payment method has returned to growth with the easing, online purchases remain sustained in some segments.
“This movement proves that the pandemic has greatly changed consumer behavior and consumption habits. In addition, it reinforces the security and reliability of digital transactions,” says Oscar Pettezzoni, executive director of Visa Consulting & Analytics.
Finally, the report also highlighted that Visa continues to invest in security for online payments. In the last five years, for example, the company has invested more than $9 billion to strengthen security and reduce fraud.
In addition, the company revealed that it has about 1,000 cybersecurity specialists working full-time. The company has strengthened its position to protect its network against malware, zero-day attacks, and insider threats.